If you walk into a Vans store recently, the clerk will most likely tell you: “This pair of shoes is sold out again.” They are talking about Knu School Vans – a pair of sneakers that everyone wants to own. The price ranges from $85 to $110. What’s so special about it? Let’s take a look.

1. This pair of shoes looks a little different

Thick sole design: It’s much thicker than the ordinary Vans sole, but it’s not heavy to wear

Environmentally friendly materials: It uses recycled cotton and environmentally friendly rubber, which young people like very much

Old effect: The main off-white model looks like it has been worn for several years, but it is more popular

A skateboard enthusiast said: “This pair of shoes reminds me of the skatepark when I was a kid, but it feels fresh.”

2. Why are so many people buying it?

① Reminiscent of the 90s

Many people miss the pop culture of their childhood, and this pair of shoes just meets this mood.

② It can be matched with any clothes

Test results show that:

It looks good with jeans

It doesn’t go wrong with skirts

Boys and girls can wear it

③ Skateboarding is popular again

Since skateboarding became an Olympic event, more and more people are paying attention to it. Although this pair of shoes is not a professional skateboarding shoe, it has a skateboarding culture feel.

④ It is often not available

Brands are very good at playing the “limited edition” trick, and sometimes they are sold out as soon as they are restocked.

⑤ It is too popular online

Many people post outfit videos on TikTok, and the topic has been played more than 800 million times.

3. Small details you may not notice

There is a small label “1992” hidden inside the tongue

The anti-slip effect of the sole pattern is good

The official website was almost overwhelmed when it was first launched

4. If you want to buy

Choose size: Just choose the normal one, if your feet are wide, you can buy a half size larger

How to maintain: Don’t wash it directly with water, use a special detergent

How to save money: You can buy a regular Old Skool and save $30

Industry inspiration:

The success of Knu School proves that in the over-technological sports shoe market, sincere nostalgia has become the biggest innovation. According to the financial report of Vans’ parent company, the series drove the brand’s sales in Q2 2024 to increase by 23% year-on-year, becoming the best-selling shoe style after the classic Slip-On.